Dazzle sportswear launches Dazzle Prime sportswear and leisure wear

Hyderabad: Telangana’s homegrown sports and leisurewear brand, Dazzle Sportswear, has launched a new premier segment of clothes called ‘Dazzle Prime’, P Venkateshwar Rao, MD stated here in a media release on Monday.

Dazzle Sports Wear is an 18-year-old pan-Indian brand, founded by Paladugu Venkateshwar Rao, an international Telugu sports personality turned entrepreneur. He represented India in Volleyball at international events. Dazzle Sports is the Telugu States’ first sportswear brand and the biggest one.

The newly launched range comprises Track pants, T-shirts, shorts and leisurewear. Its price range varies from Rs 600 to 1,500/- The new range is made from an eco-friendly fabric, which is recyclable. They are made out of a premium fabric, which is among the best in the world.

The brand now has a presence across 10 States—Maharashtra, Goa, Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Tamil Nadu, Pondicherry, Karnataka, Kerala, Telangana, Andhra Pradesh, Orissa, West Bengal, Chattisgarh, Jharkhand, Uttarakhand and so on. Currently, the brand is number one in Telugu States.