MarketStar acquires Regalix, Nytro.ai

Hyderabad: Regalix, a global marketing and revenue operations company, along with Nytro.ai Inc, a sales onboarding platform have been acquired by MarketStar, an outsourced sales and revenue acceleration solutions. The companies closed the transaction on May 1, 2023, in Salt Lake City, Utah.

Vikas Sharan, CEO of Regalix, said: “This acquisition is a testament to the hard work and dedication of our employees, who have been focused on building a world-class tech-enabled services company. Joining MarketStar accelerates our ability to deliver revenue growth and help companies scale more quickly to solve their mid-market / SMB growth challenges. We look forward to this new chapter in our company's journey and are excited about the possibilities it brings."

Established in 2005 and headquartered in San Mateo, California, Regalix operates in the United States, India, Poland, and the Philippines. The company has become a premier partner for marketing solutions, digital ad operations, and customer success for global companies looking to grow and gain market share in the region and across the world. The company was founded by Gunjan Sinha and Vikas Sharan, both based in San Mateo.

"MarketStar’s acquisition of Regalix provides a focused and differentiated option in the market for how B2B companies grow and scale revenue,” said Keith Titus, MarketStar President and CEO.