Samsung gets Galaxy S23 pre-booking till Feb 23, Rs 1,400 crore on first day

Samsung has received orders for around 1.4 lakh units of its premium smartphone Galaxy S23 worth a total of Rs 1,400 crore on the first day of its pre-booking for the device, a senior company official has claimed.

Samsung to continue pre-booking Galaxy S23 smartphones till February 23 with estimated launch price of Galaxy S23 series in India is in the range of Rs 75,000 to Rs 1.55 lakh per piece.

Galaxy S23 will be manufactured at its Noida plant. The older Galaxy S Series smartphones were manufactured at Samsung's Vietnam factory and the company imported them for sale in India.

Samsung's moved to make Galaxy S23 in India after Finance Minister Nirmala Sitharaman announced the removal of duty on the import of camera lenses, which is one of the key unique selling propositions of Galaxy S series smartphones.

The phone will come with a set of five cameras with sensors in the range of 12 megapixels to 200 megapixels.

Samsung has priced the Galaxy S23 series 2.7-30 percent higher compared to Galaxy S22 Ultra smartphones.

Samsung R&D Institute Bangalore (SRI-B), which is the company's largest software R&D centre outside South Korea, has contributed to the development of the Galaxy S23 series by closely collaborating with Korea teams and other Overseas R&D centres like Samsung Research America (SRA), the company said in a statement.

SRI-B engineers contributed significantly to the development of key features in the camera, multi-device experience (SmartThings), on-device AI, and services in Galaxy S23, it said.