Pre-orders For ‘Made In India’ iPhone 16 Surges

New Delhi: Apple has seen a surge in pre-orders for its ‘Make in India’ iPhone 16 in the country, as the company gears up to make its latest iPhone line-up available on September 20, trade analysts said on Thursday, adding that the new devices are set to break previous export records.

The ongoing channel checks suggest that iPhone 16 Pro models are also witnessing a strong traction from buyers, owing to its more strategic and accessible pricing, in comparison to the 15 series.

The new iPhones will be available at Apple retail and online stores in India -- Apple BKC (Mumbai) and Apple Saket (New Delhi) - along with the company's authorised sellers, from September 20.

According to Counterpoint Research Director Tarun Pathak, there is a strong pre-order demand for the base iPhone 16 model compared to last year, and with attractive financing options, “the new 16 series is set to break previous records”.

The analysts expect a healthy mix of upgrades this year for Apple in the country. The momentum is great with the government’s thrust on local manufacturing as the iPhone 16 models are being manufactured/assembled in India with simultaneous availability along with global market.

Prabhu Ram, VP-Industry Research Group, CyberMedia Research (CMR), told IANS that Apple is benefiting from the strong tailwinds rising from the premiumisation wave in the Indian smartphone market.