Meta rolls out new feature that stops Instagram from tracking

New Delhi: Meta (formerly Facebook) has introduced a new feature that will let users block Instagram from collecting their data across the apps and websites they visit.

As part of its expansion, Meta is adding the ability to disable this kind of tracking on Instagram, so users can check what businesses are sharing information with Meta, disconnect specific activities or clear the information that has been collected.

This feature, known as Activity Off-Meta Technologies, is now available in the platform's Accounts Center. Previously, it was only available on Facebook.

"Activity Off-Meta Technologies allows you to manage how information other businesses send to us is connected to your Facebook and Instagram accounts. You can easily review the businesses that are sharing data with Meta, disconnect specific ones to further personalise your experience, or clear this data entirely -- it’s up to you," Meta said in a blogpost on Tuesday.