Aparna Enterprises unveils 350 designs
Prominent building materials player Aparna Enterprises Limited announced firming up the market presence of its tile business, Vitero Tiles by launching 350 designs in the segment.
Hyderabad: Prominent building materials player Aparna Enterprises Limited announced firming up the market presence of its tile business, Vitero Tiles by launching 350 designs in the segment.
“As part of the strategy, the company has expanded its product portfolio and added 1200 x 1800mm GVT/PGVT, full body 600 x 600mm and 600 x 1200mm, HD deep punch elevation tiles 600 x 300mm sized tiles and parking/paver tiles 400 x 400mm with 12mm thickness, these shall be a game changer in the tiles industry,” the company said in a statement. The new tile size will be available in the market through authorised dealers. The company has introduced dealer-friendly schemes to address the growing market demand while tapping into newer geographies in India and in the international arena.
Ashwin Reddy, MD, Enterprises Limited, said: “As per the industry data [NB1], the building material segment is expected to grow at a pace of 8-12 per cent for the next 4-5 years, considering various demand triggers including India’s urbanisation drive, rebound in real estate market, healthy outlook for hospitality and health care sectors along with rising discretionary spend.