Innova Market Insights Global Consumer Trends 2025 report

spotlights the key consumer trends set to shape the future. Here are some details about the evolving behaviours, emerging patterns, and trends

External stresses related to health, environment, and economic uncertainty are prompting consumers to seek greater control, prioritise mental well-being, and evaluate brands more critically

Consumers are more concerned about climate change, food insecurity, and healthcare systems. Economic instability and job insecurity are also driving behaviour shifts, shaping how consumers make decisions

Consumers are embracing self-sufficiency in health, finance, fitness, and cooking. Brands should empower them with smart choices and helpful, informed solutions

Trust is declining due to greenwashing and profit-driven motives. Consumers expect brands to be transparent, deliver quality, and align with their values for long-term loyalty

Consumers' top health goal is mental and emotional well-being. Brands should focus on products and services that offer vitality, energy, and strategies for mental wellness

Consumers seek meaningful, genuine experiences. They prefer socialising at home or in nature, with a focus on real, tangible activities over digital distractions

Consumers look for emotional uplift. Brands should tap into this by offering moments of joy, adventure, and sensory delight through everyday experiences and special occasions