Sunday most popular day for wedding in 2021
Delhi, which is popular for hosting the most weddings, didn't make it to the top three cities this year and Mumbai registered the highest number of weddings two years in a row
image for illustrative purpose
A lot of weddings are being cancelled or postponed recently, due to the stay at home situation. Therefore, there are some wedding trends that aim to make your life easier and brighter. Following these trends can also help you to reduce the stress level during your wedding planning.
WeddingWire India, the Indian subsidiary of The Knot Worldwide, the leading wedding technology platform for couples and wedding professionals, released a year-end report on how the year that went by fared for the wedding industry. With the wedding season making its way back, the month of November itself saw a 27 per cent increase in the number of registered users as compared to November 2020. Sunday was the most preferred day by couples to get married. In fact, 21st November 2021 (Sunday), was the most popular date for weddings this year.
The Weddings season is the most celebrated season in the whole world. Indian wedding industry takes up almost $14 billion for the world's economy.
Interestingly, Delhi, which is popular for hosting the most weddings, didn't make it to the top three cities this year and Mumbai registered the highest number of weddings two years in a row. It was closely followed by Bangalore and Hyderabad. As per queries for 2021, the top 3 preferred types of wedding venues are- Banquet halls (50 per cent), Wedding Lawns Farmhouses (14 per cent) and Marriage Garden (14 per cent). Sparing no expense, couples are extending their weddings into mini-vacations. The platform saw every 10 out of 100 guests enquiring about destination weddings. On the other hand, Nabarangpur (Odisha), Kolasib (Mizoram), and Thoubal (Manipur) recorded the least number of weddings.
Talking about 2021 trends and insights, Anam Zubair, Associate Director of Marketing - WeddingWire India, a part of The Knot Worldwide, said "The pandemic resulted in couples and families delaying nuptials. However, we are seeing a gradual increase in the number of weddings, while keeping safety a priority. Families and couples want to make up for the time lost and really celebrate with loved ones. They are leaving no stone unturned, which in turn is uncovering several new trends and insights for the wedding industry. We believe that 2022 will definitely be an interesting phase of growth as the industry builds on these newfound insights and delivers on the increasing demand that the second half of 2021 saw."
The data also revealed that wedding photographers - 25 per cent, bridal makeup artists - 18 per cent, and wedding decorators - 16 per cent took the top spots when it came to vendors. With the change in trend and keeping safety as a priority, more and more couples are adopting Wedtech platforms for planning their wedding. WeddingWire India also saw a surge of 27 per cent registered users on the WWI app in November 2021 in comparison to November 2020.
Destination events are king. Thanks to ramped up vaccination rates and loosening global restrictions, at least one of their nuptial parties are on the water: Whether it's a sailboat, catamaran, or yacht, being out on the water during sunset just sets a tone that is unmatched. Goa is a favourite destination given the ambience, the festive atmosphere, and the decorations all around especially in this season. People want to take a blank space and completely transport themselves and their guests to another place and space in time. They are treating their loved ones to beautiful aesthetics, authentic cuisines, and awe-inspiring entertainment - it's a combination of creating a memorable experience that touches all the five basic senses. This trend is not slowing down any time soon. Favourable alcobev prices also add cheer to the wedding.
Consider spreading it out over a few days when you're planning a getaway wedding - or one in your hometown. While everyone is in town, seize the opportunity to schedule pre- and post-wedding events. Having a three-day weekend experience that allows guests to not only celebrate with you on the wedding day but to create some additional memories with friends and family.
