Starbucks in collaboration with FILA launches exclusive merchandise
image for illustrative purpose
Hyderabad Starbucks, a multinational cafe company is collaborating with sports brand FILA to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design. The collection is available exclusively to customers in Asia Pacific for a limited time only.
Blending Starbucks' rich brand heritage with FILA's classic aesthetic and modern design, the Starbucks- FILA collection showcases bold yet timeless designs in FILA's signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters, the company said.
Deepa Krishnan, Director (Marketing), Category, Loyalty, Digital, Tata Starbucks Private Ltd, said: "The Starbucks-FILA collection is designed with the intent to marry Starbucks' longstanding heritage with FILA's spirit of fitness and athletics."
"Starbucks is excited to partner with FILA for the first time in this bold new collection," said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. "The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA's legacy of celebrating athletics and the collective good," he added.
The designer collaboration is available at select Starbucks stores across India while supplies last.
