Mumbai: Performax, a sportswear brand from Reliance retail's fashion and lifestyle portfolio said it has signed cricketer Jasprit Bumrah as its brand ambassador.

Akhilesh Prasad, CEO of Reliance retail, said: "We are very happy to announce our association with JaspritBumrah. Jasprit has been a consistent performer leading India's pace charge over the years and we aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers."

Jasprit Bumrah said: "As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It's exciting to associate with a brand with whom I share my personal mantra of maximum performance."

In addition to leveraging Jasprit Bumrah's connect with today's consumer, Reliance retail will expand the brand's presence through exclusive brand outlets, at Reliance retail's fashion and lifestyle stores and digital platforms as well as in multi-brand outlets. Performax is Reliance retail's own brand specialising in activewear merchandise and offers a wide range of options across footwear, apparel & accessories categories among others. Currently the brand has a presence across over 1000 stores in more than 330 cities.