Nandu's forays into fish, seafood retail

The India fish market size reached a value of almost RS 1,232 billion in the year 2020. The industry is further expected to grow at a CAGR of 10.5 per cent between 2021 and 2026 to reach a value of almost RS 2,243 billion by 2026.

The India fish market is driven by the huge export potential it offers. The market accounts for about 6 per cent of the global production. Currently, the country represents one of the largest producers of fish in the world. In recent years, India has witnessed a huge growth both in domestic consumption, as well as the export of fishes, consequently enhancing the India fish market. Also, the per capita consumption of fish has increased over the past several years.

At present, the consumption of the product in India is being driven by a number of factors. These include lifestyle changes, the rising cost of meat, and the rising awareness of fish as a healthy food containing high levels of digestible protein, cholesterol-lowering capability, and PUFA. Now the industry is getting a retail boost wtih India's largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings. The Bengaluru-based company projects a significant revenue contribution from the fish and seafood category in the coming months.

Buoyed by the strong growth in the organised meat retail space, Nandu's, India's largest hyperlocal and omnichannel meat retail brand, has announced its expansion into fish and seafood retail. The Bengaluru-based company has added fish and seafood to its category of offerings, across all its sales channels.

One of the largest producers of fish in the world, India presents a huge market opportunity. The variety of Fish and Seafood available in India is very diverse, yet there is a strong demand for it to be fresh. At Nandu's, the offering of fish and seafood will cater to this diverse need of the company's consumers, while being fresh.

"Undeniably, there is an immense market opportunity in the fish and seafood retail sector. Buying fish is an underserved retail experience in India. At Nandu's, we are striving to change that and aim to deliver a delightful shopping experience for fish and seafood lovers. With our foray into this segment, Nandu's vision is to become India's favourite neighbourhood meat and fish brand, across online and offline retail channels. We are excited about this category and expect a significant revenue contribution from it," noted Narendra Pasuparthy, Founder, CEO, Nandu's.

As one of the pioneers of the poultry farming industry in India, Nandu's has been at the forefront of innovation. Nandu's, a hyperlocal omnichannel farm-to-fork brand, guarantees 100 per cent traceability of its products from farm to fork. The company has fully integrated back-end operations, wherein it owns the feed mills, breeding farms, hatcheries, broiler farms, processing centre, food factory, cold chain infrastructure and retail stores.