Kadamba Single Malt Whisky Brings A Premium Twist To Holi Celebrations

As the festival of colours approaches, elevate your Holi celebrations with the world’s best gold medal-winning Kadamba Indian Single-Malt Whiskies. Instead of the usual festive fare, indulge in the super-premium whisky, either neat or in a vibrant cocktail, to add an extra touch of joy to the festivities.

Produced in India’s party capital, Goa, by Imperial Distillers, Kadamba Single Malt Whisky is an embodiment of craftsmanship and tradition. The whisky matures in handpicked American Bourbon Barrels and European Oak Sherry Casks, with a final finish in select casks to create distinct expressions.

For the first time in history, a single malt matured in American Bourbon Barrels has been uniquely finished in Agave casks, resulting in the exceptional Kadamba Agave Indian Single Malt Whisky. This innovative process blends Indian heritage with contemporary international influences. Similarly, the Kadamba Caribbean Rum Cask Finished series introduces a bold and rich flavour profile, taking whisky connoisseurs on a journey of indulgence. "I love experimenting with different types of casks and observing how they influence and change the taste and profile of our single malts, developing new expressions for consumers to enjoy," says Dr Mohan Krishna Balivada, founder of Cheers Group and the world’s first alco-bev marketing doctorate.

Cheers Group, currently exporting to the USA, Europe, UAE, and beyond, sees single malt as its fastest-growing export category. With the upgraded Goa distillery set to boost production, the company aims to expand its global footprint while strengthening its pan-India presence. "This Holi, let the colours fly and the joy flow! Celebrate with your loved ones, laughter in the air, and a perfect sip of Kadamba Single-Malt in hand," says Ashwin Balivada, CEO of Cheers Group and a Cambridge University Business Management graduate.

Under the leadership of Dr Mohan Krishna Balivada and CEO Ashwin Balivada, Cheers Group has redefined luxury in the spirits industry. With over 200 national and international awards and a portfolio valued at Rs 750 crore, the brand stands as a hallmark of excellence.