GJC conducts grand finale for jewellery awards

Mumbai, Oct 23 The grand finale of industry's most prestigious awards National Jewellery Awards (NJA) 2020-21, an initiative by the All-India Gem and Jewellery Domestic Council (GJC), the apex body for domestic jewellery sector, were held on a bigger and grander scale. The NJA 2020-21 attracted an overwhelming response with thousands of entries.

The 10th edition of NJA had 9 Award segments which were further sub-divided into 36 sub categories that covered all the segments of the jewellery industry starting from Students, Designers, Artisans, Jewellery Awards, Store Awards, Women Entrepreneur, Advertising Campaign Awards and Special Awards such as Gem of the Year (East/West North/South), Yuva Ratna Award, Jewel of the Year and industries highest recognition Anmol Ratna Award. The jewellery category itself had 17 sub categories such as Bride's Pride (Gold/ Diamond/ Jadau Bridal Jewellery); Couture Jewellery (Gold or Diamond); New Age Women's Jewellery - 9-to-5 (Gold or Diamond); Paramparik Jewellery (Artisan's Pride); Platinum Jewellery; The Touch of Colour (Colourstone Jewellery), The Treasure of Ocean (Pearl Jewellery); Zirconia Jewellery; Bangle/ Bracelet/ Kada; Earring; Ring; Accessory; All Eyes on HIM (Men's Jewellery); Sterling Silver Jewellery and Artefacts.

Ashish Pethe, Chairman, GJC, said, "NJA 20-21 will stimulate growth and facilitate progress of the gem & jewellery industry to the next paradigm after the global pandemic. NJA nurtures creativity and honours innovation while showcasing the best-of-India. It inspires passion, craftsmanship and devotion to the art and science of 'Make in India' jewellery manufacturing and retailing. It attracts young talent for the industry and inspires them to prove their talent to their peers. NJA also brings India's craftsmen and artisans to the centre-stage and honours their role and efforts in continuing the illustrious legacy of India's jewellery business."

Nilesh Shobhawat, Convener-NJA, GJC, said, "The 10th edition of the prestigious National Jewellery Awards comes at after a difficult time caused by the pandemic. NJA is one of the several prestigious initiatives by GJC encourages to motivate the industry and trade while they seek to increase business through tough times. NJA provides a platform for the talented and the persistent players in the gem and jewellery business to showcase and showcase their talent on a national platform."

Ernst & Young (E&Y) is GJC's process advisors to ensure that the awards are conducted in the most transparent way and the results are unbiased.