Forevermark's launches latest jewellery collection 'Avaanti'

Hyderabad Forevermark, a subsidiary of De Beers Grouplaunched its latest jewellery collection 'The Avaanti'.

The 36 stand-out pieces of the collectionfeatures rare De Beers Forevermark diamonds in 0.10, 0.18 and 0.30 carats at their centre. Set in 18k yellow, white or rose gold, the clean, circular designs are also available with the added brilliance of pave diamonds. Worn together or alone, these rings, earrings, pendants, and bracelets make a bold statement of confidence, adding verve to your style.

Sachin Jain, MD, De Beers India, said: "The Forevermark Avaanti collection has been crafted with rare and natural De Beers Forevermark diamonds. Each piece from the collection is like a personal representation of those who wear it and reminds them that they can bring about change with just a single ripple. The company introduced The Forevermark Avaanti campaign that is a reminder that if you believe in yourself and seize the day, you can be unstoppable."

The campaign was brought to life by an all-female creative team, including award-winning director, Vicky Lawton and photographer Anya Holdstock. Together they realised the execution of the campaign's inspirational film and striking photography.