Ethnic fashion brand Soch opens new store in Rajahmundry
It already has its presence in the Andhra Pradesh with six stores in other cities like Vijayawada, Vizag, Nellore, Guntur and Bhimavaram
image for illustrative purpose
Hyderabad: Ethnic fashion brand Soch, has launched its first store in Rajahmundry, Andhra Pradesh. The store spread across 1500 sq ft, marks a firm step in the brand's attempt to strengthen its footprint in the State and reinforce its pan-India presence.
Soch already has its presence in the State with six stores in other cities like Vijayawada, Vizag, Nellore, Guntur and Bhimavaram.
The all-new store in Rajahmundry will showcase the brand's latest collection. The exclusive collection with fluid silhouettes, breezy structures and lightweight fabrics are perfect for this season. One can choose from an expansive range of sarees, salwar suits, kurtas, tunics, kurti suits, dress materials and masks, the firm said in a press release.
As for safety protocols, the brand is seen to follow utmost safety in terms of use of sanitizers, masks, tracking employee wellness and temperature checks. This in turn also ensures safety of its customers. The store is sanitized in regular intervals, with only a limited number of people allowed into the stores at a time to ensure social distancing, the release added.
Vinay Chatlani, Executive Director & CEO, Soch Apparels said: "We are very excited to launch our first store in Rajahmundry, and strengthen our reach further in Andhra Pradesh. While we have a pan-India presence, we are particularly strong in the south market with the brand recall being the strongest here. We will bring our latest collection and a comprehensive range of our best looks to the Rajahmundry store to give our consumers the true Soch experience."
Soch has had retail presence in the country for nearly 16 years and the brand has 136 stores across 51 cities in the country as well as a strong online retail presence. Soch retails through shop-in-shops at Central and online on its own website soch.com. It is available across other e-commerce portals like Amazon, Myntra, Flipkart, Tata Cliq, Ajio and Nykaa as well.
Future expansion plans entail a move towards more unrepresented markets like Tier 2 cities, while at the same time, enhancing its presence in major metros as well. While the South and West have been traditional strongholds for Soch, the future roadmap includes actively developing a North and East footprint, the company said in a statement.
