Entries for Lexus design award commence

Hyderabad LEXUS India has announced the fifth edition of its prestigious Lexus Design Award India 2022 (LDAI). Designers get a stage to showcase their creativity and talent. Entries for participation will be accepted from July 23 to September 15.

The awards stand on the principle of 'Design for a Better Tomorrow' and entrants are required to demonstrate how their ideas justify this principle. Participants will have to ideate and express their originality using the three key principles of the Lexus brand – Anticipate, Innovate and Captivate. Along with these, a new criterion has been added this year, where designers will also have to demonstrate how their entries bring happiness to people around the world. Their designs should depict future challenges faced by society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing everyone's happiness.

Commenting on the commencement of the award, PB Venugopal, president, Lexus India said, "We are proud to announce the call for entries for the fifth edition of the Lexus Design Award India as it provides a great platform for designers to showcase their talents through creativity and originality. We are confident in the abilities of Indian designers and look forward to seeing what our talented participants have to offer this year".

The last 4 editions of the award have seen over 2,600 creative proposals from designers across the country that have contributed to a better tomorrow through their innovative design thinking.

The following are the categories in which entries will be accepted:

A. Established Work (Client/ Self-Commissioned)

1. Product Design

2. Furniture Design

3. Textile Design

4. Craft Design

5. Design Thinking

6. Public Utility Design

7. Lifestyle Accessory Design

8. Design for Social Impact

B. Conceptual Work

1. Student Category

2. Open Category

The finalists from the Conceptual Work Category will receive an exclusive mentorship program led by stalwarts of the design industry. The program will allow participants to get valuable recommendations and ideas from experts, which can greatly influence to refine their projects.

Winners from the 10 categories will be awarded with the coveted Lexus Design Award India trophy designed by Michael Foley, the renowned designer who has set a benchmark in the design space and was on the panel of mentors for LDAI 2021.