Cheers Group Bets On Kadamba’s Legacy To Spearhead Its Expansion

Indian single malts are steadily redefining the global travel retail market, traditionally dominated by Scotch whisky. Among them, Kadamba Indian Single Malt Whisky stands out as a trailblazer, reshaping perceptions with its award-winning profile and rich heritage. Produced by Cheers Group, Kadamba has become a symbol of India's rise in the premium whisky segment, earning top honours from leading global industry magazines.

Cheers group is currently exporting its products to USA, Europe, UAE and other continents and single-malt category is the fastest-growing segment for exports for the company. Once the full production of the upgraded Goa distillery commences, it is set to help the company boost its exports further. Cheers group will explore new markets for exports besides expanding its pan-India footprint for its single-malt whiskies.

Kadamba's success is rooted in craftsmanship and innovation. Aged in a combination of bourbon, sherry, and virgin American oak casks, its Signature Expression offers a velvety, full-bodied flavour with notes of oak, vanilla, and sherry trifle. This exquisite blend is enhanced by Goa’s unique ‘humidity aging process,’ which imparts complexity and balance.

Inspired by the illustrious Kadamba dynasty that ruled Goa for 300 years, the whisky pays homage to the region’s golden age. Kadamba’s accolades include gold medals at the Spiritz International competition and a remarkable 98 per cent score for taste, complemented by its dazzling diamond-cut decanter.

Cheers Group, valued at Rs 750 crore, has won over 200 national and international awards. With its innovative approach and premium offerings, the group is poised to elevate India’s presence on the global whisky map. Kadamba’s journey reflects India’s growing influence in the world of luxury spirits.