Beyond Whisky: Discovering The Unique Flavours Of Indian Spirits This Christmas

Cheers Group, led by Dr Mohan Krishna Balivada and CEO Ashwin Balivada, shines with its portfolio of ultra-premium spirits like Labrodog Scotch blends, John Rider single malt, and innovative Three Monkeys whisky. Notably, Balivada single malt introduces the world’s first Heritage Feni cask finish

Do you opt for a single malt made with whisky from one distillery, or Scotch blends made with whiskies from multiple distilleries—Highland, Speyside, Lowlands, or Islay? London Dry Gin or Goa's famous Feni, a 500-year-old heritage spirit?

Despite the groaning weight of living room bar shelf, connoisseurs continually drawn towards the Christmas season's best deals. This includes world famous award-winning Goa's all-time favourite, Kadamba single malt whisky. Priced at Rs 2120 in Goa and can vary up to Rs 5,000 in other States, for an exclusive gift-pack containing an exquisite 750ml cut glass whisky bottle and two complimentary attractive glass tumblers, a deal you can’t resist!

Kadamba single-malt is globally award-winning triple cask single malt whisky having presence pan India and in international markets. The exclusive edition Kadamba Indian single-malt whisky 'the world-cask' in an exquisite cut-glass 750ml bottle with rare wooden case is available for Rs 2,700 to Rs 6,300 depending on State levies.

Secret Island single-malt whisky retailing at $105 for 700ml bottle in USA comes with high degree of alcohol percentage of 46 per cent that not many luxury scotch whiskies can count on, bagged gold medal recently at California, USA. The Secret Island show-stopping decanter looks like a combination of fine art and a magical bliss. For the home entertainer, this unusual decanter can’t beat for its conversation of the whole whisky experience. The bottle comes in a luxury wooden travel case.

Blended scotch whiskies are perfect for any occasion, from lively gatherings to cozy nights. Cheers group’s top award-winning flagship scotch whiskies: Labrodog 12-year-old, Labrodog Decade, Labrodog XR, Labrodog Double Cask, Scottish Legend, Mc Glenn, Glen Dog - offer a rich mix of flavours and stories, making each exquisite bottle a journey. Labrodog Black Tartan Scotch whisky is available in an exclusive gift-pack with 750ml bottle and a complimentary rare glass tumbler for Rs 1,850 to Rs 3,600 depending on State regulations.

Under the visionary leadership of founder Dr Mohan Krishna Balivada and CEO Ashwin Balivada, Cheers Group has emerged as a symbol of luxury in the beverage alcohol industry. Known for its dedication to crafting ultra-premium spirits, the group has amassed over 200 national and international awards across its diverse portfolio, establishing a market value of Rs 700 crores. With international equity funds eyeing the company, Cheers Group is poised for significant global expansion.

“Beyond a doubt, John Rider single-malt whisky decanter is a sophisticated and luxurious masterwork of glass art design for life’s special celebrations with ground-breaking heritage of excellence, which is incredibly special,” says Ashwin Balivada CEO of Cheers group who mastered business management from Cambridge University, UK.

John Rider decanter comes with an element of surprise: the gentle curvature of the base amplifies the sculptural quality of the craftworks. A great whisky in a decanter at a stunning price of Rs 1,650 in Goa.

A major aspect of the stylish new design of the most award winning 'Three Monkeys single-malt whisky' is the embossed bottle hugging monkey that’s focus point which enhances the brand's rich story and refreshing appeal in line with the premium quality, it’s re-imagined for today's time, priced at Rs 1,610 to Rs 3,300.

"Single-malt whisky finishing opens up a world of possibilities when it comes to flavour innovation. Balivada single-malt whisky priced at Rs 1,610 is finished in unique 'Heritage Feni casks - world’s first’ to produce ever smoother complex and appealing spirit. This variety of finished expressions gives enthusiasts many new experiences to explore," says Dr Mohan Krishna Balivada, founder of Cheers group and World’s first alco-bev marketing doctorate.

Imagine a drink that offers an exhilarating experience without the aftereffects of a hangover. Enter ‘Feni’, Goa’s 500-year-old signature spirit. Specifically, ‘Cashew Feni’, a drink produced exclusively in Goa - is found nowhere else in the world.

In a bold move to redefine this heritage beverage, Cheers Group offers ‘Hven single de Feni – Cashew’, priced at Rs 1,200 for a 750ml bottle. This exquisite creation marks a significant shift in the perception of Feni. Once relegated to the status of country liquor, Feni is now set to shine as a super-premium spirit on the global stage.

Dreaming of beautiful Goa coast? Taste the citrusy flavours of this stunning, sun-drenched coastline anytime via ‘GinSin’ London dry gin. Zesty, bright, and totally refreshing, this aromatic gin is made with hand-picked juniper and the zest of botanicals. Priced at Rs 900 for gift-pack showcasing all Indian festivals including Christmas, consist one 750ml London dry gin and a complimentary gin tumbler. Enjoy the Season's best deals!