Actor Rakul Preet launches "StarringYou" recruitment platform for aspiring film talent

Bollywood actor Rakul Preet Singh took part in hundreds of auditions before she entered films and delivered hits such as De De Pyaar De in Hindi and Spyder in Tamil.

Matching talent with the requirements of the film industry can be a long process, the actor said. That inspired her to start an online platform exclusively for aspiring film talent.

"We know people have the talent but do not know about the existing opportunities and not everyone can afford to move out of their houses, come to Mumbai, audition, and wait for the follow-up process," said Rakul Preet. "It is tough on the casting directors to go through many auditions, meet them personally, and shortlist the talent. This is a year-long process. Digitising this process can help us find talent required faster."

And this is what the actor decided to do last year when she saw the extent to which the world was connected digitally.

With brother Aman Preet Singh, Rakul Preet started a recruitment platform called StarringYou for film aspirants including actors, writers and choreographers.

"We should have the database of the talent. That's where the journey began. My parents let me pursue my dreams. And we thought of how we could bridge that gap for others," said Rakul Preet.

Aman Preet said there are 15 categories of talent on the platform including actor, dancer, director, model, singer, cinematographer, writer, makeup artist, and voiceover artist. A few categories will be added every three months, he said.