YouTube Shopping Expanded In India To Empower Creators

New Delhi: Google-owned YouTube on Friday announced to expand YouTube Shopping in India, offering new opportunities for creators to diversify their earnings and for viewers to discover products from their favourite channels.

The YouTube Shopping affiliate programme offers Indian creators a unique opportunity to diversify their revenue streams and deepen their connection with their audiences, said Travis Katz, General Manager and Vice President, Shopping, YouTube. The programme will allow eligible creators to tag products in their videos and earn revenue when viewers purchase them on the retailers site.

According to Katz, the incredible global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023 alone, demonstrates the power of connecting creators, viewers, and brands in exciting new ways.