X unveils $250 ad credit to lure back advertisers
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San Francisco: X (formerly Twitter) has introduced a new $250 ad credit in order to lure back advertisers.
"To show our appreciation to the small business community and highlight our recent product improvements, X will offer a one-time ad credit of $250 when a small business spends $1,000 on a new campaign within the next 30 days," the company said in a Business blogpost.
According to the company, more than eight in 10 active advertisers on the platform are small and medium businesses In a related FAQ page, the platform said that the X Ads credits "Credits" will expire on December 31 of the calendar year they were issued. Also, the use of the Credits may be subject to a minimum spend on X Ads.
"If User’s ads account currency differs from US Dollars, an equivalent value of the Credits will be applied in User’s account currency (the rate of exchange shall be determined in X’s sole and absolute discretion)," the company added.
