Why Garena Free Fire is popular in India?
Why Garena Free Fire is popular in India?
Garena Free Fire has emerged as a favorite among Indian gamers for several compelling reasons. This popularity can be attributed to a mix of market dynamics, technical considerations, and influential social media trends.
Frequent Ban and Unban of PUBG Mobile: The Indian government's ban on several Chinese apps, including TikTok and CamScanner, also affected PUBG Mobile, despite it being a Korean game developed by Tencent, a Chinese company. This ban left a gap in the market for battle royale games, which Garena Free Fire quickly filled. The uncertainty surrounding PUBG Mobile's availability led many players to switch to Free Fire.
Low Storage Requirements and Internet Usage: A significant portion of Indian mobile users, around 29 to 35 percent, have limited storage capacity on their devices and less access to high-speed internet. Unlike PUBG Mobile, which requires substantial storage space and higher data usage, Garena Free Fire is optimized for lower-end devices. This makes it accessible to a broader audience, including those with budget smartphones.
Influence of YouTube Gamers: The Indian gaming community on YouTube played a crucial role in popularizing Garena Free Fire. Many YouTubers who had built their following by streaming PUBG Mobile transitioned to Free Fire after the ban. Their continued popularity and large subscriber bases helped introduce and popularize the game among their viewers.
Garena Free Fire's rise in popularity in India is a result of strategic market positioning, technical advantages, and the influential role of social media and content creators. These factors collectively contributed to its widespread acceptance and continued growth among Indian gamers.