We are terrible at claiming credit, and Meta is super greedy: Musk
A Musk follower raised this issue in a post, saying several of his advertisers noticed that while running campaigns on both X and Meta, nearly all conversions are attributed to Meta
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New Delhi: Tesla and SpaceX CEO Elon Musk on Sunday said that Mark Zuckerberg-run Meta is "super greedy" at taking credit for advertisers who run campaigns on its platform.
A Musk follower raised this issue in a post, saying several of his advertisers noticed that while running campaigns on both X and Meta, nearly all conversions are attributed to Meta, "with X reporting almost no conversions."
“Interestingly, when X ads are turned off, total conversions significantly drop, including those reported on Meta. No research is needed to understand what's going on here,” the follower commented. The X owner replied that "we are terrible at claiming credit, and Meta is super greedy at claiming credit.”
Another Musk follower posted that eventually, “Meta will need to revise their attribution model, revealing the truth to advertisers who are already noticing a decline in results.”
