Vivo’s initiative to curb smartphone usage

Hyderabad: Smartphone brand Vivo, in association with Cybermedia Research (CMR) unveiled the findings of the fifth edition of ‘Vivo Switch Off Research study.’ The study titled ‘Impact of smartphones on parent – child relationship’ focuses on how excessive and mindless use of smartphones is hampering bonds between parents and children. Vivo has pledged to raise awareness around responsible use of technology by commemorating December 20 as ‘Switch off’ day. Through this initiative Vivo is urging Indian consumers to join the movement, turn off their digital screens and spend quality time with their family and loved ones.

The study highlights a challenge in parent-child relationships due to excessive smartphone use. Around 90 per cent of parents express occasional irritation when interrupted by their children while engrossed in smartphone activities. Another 90 per cent admit to spending less quality time with their children, potentially straining familial bonds.