Vivo unveils new campaign for women empowerment

Hyderabad: Vivo, a leading smartphone brand has unveiled its latest digital campaign, ‘The Seat – Celebration of Women in STEM’. This campaign is an extension of vivo’s ongoing country-wide initiative ‘Women in Science, Technology, Engineering, and Mathematics (STEM)’. The campaign video highlights the critical need for fostering a supportive environment for women in STEM domains. It brings forth the hurdles encountered by women aspiring to pursue STEM education and careers, especially those hailing from disadvantaged socioeconomic backgrounds.

Geetaj Channana, Head of Corporate Strategy at vivo India, said: " At vivo, we envision a world abundant with joy, one that embraces inclusivity and fairness for all. Despite notable strides in Indian society, the stark reality remains that about 86 per cent of Indian women encounter barriers to pursuing careers in STEM fields.”