Vivo plans SwitchOff campaign

Vivo announced the fifth edition of its #SwitchOff campaign. Supported by a compelling video, the campaign draws insights from the fifth edition of Vivo - Cyber Media Research’s (CMR) study ‘Impact of smartphones on human relationships 2023.’ The study reveals that 77 per cent of parents acknowledge their children complaining about excessive parental smartphone use. In this regard, Vivo pledged to observe December 20 as the ‘Switch Off’ day. Encouraging Indian consumers to join, Vivo urges individuals to power down their smartphones on this day during 8pm to 9pm.

Geetaj Channana, Head of Corporate Strategy, Vivo India, said, “While smartphones serve as invaluable tools in our lives, advocating responsible usage is crucial. With the fifth edition of this campaign, we encourage our audience to choose their #SwitchOff time, expressing love and fostering strong connections with family. Let’s collectively pledge to #SwitchOff for our families on 20th December and truly #LiveTheJoy found in moments spent together”.