Hyderabad: Vivo, a smartphone brand, has launched a new campaign ‘Live the Joy’ which showcases the idea behind its brand purpose. The campaign is conceptualized by FCB India and directed by Neeraj Ghaywan which revolves around three stories. Through this campaign, vivo aims to help people understand that they need not look too far to look for happiness while they can find it with those whom they love. The campaign highlights vivo's narrative by touching on the emotional nuances of life, reinforcing vivo's commitment to enhancing joy in lives through its innovative technology. GeetajChannana, Head, Corporate Strategy, vivo India, said, “As a brand whose every action starts from ‘Why’, the ‘Why’ for vivo is our purpose. Our purpose is to ‘Bring joy to all Indians through superior technology and simplified experiences’.”

Being creators of ubiquitous technology, we believe that it is our responsibility to help nudge people towards finding this joy and through this campaign, we hope to inspire people to invest more time with their families and cherish those precious moments in life, Channana added.