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Thanks pandemic, Twitter user base surges

image for illustrative purpose

]Thanks pandemic, Twitter user base surges
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1 May 2021 1:21 AM IST

San Francisco TWITTER now has 199 million average monetisable daily active users (mDAU), a 20 per cent growth (year-on-year), driven by ongoing product improvements and global conversation around the pandemic.

The micro-blogging platform reported $1.04 billion in revenue for the Q1 2021, up 28 per cent (on-year), and a net income of $68 million. The advertising revenue reached $899 million, an increase of 32 per cent.

"People turn to Twitter to see and talk about what's happening, and we are helping them find their interests more quickly while making it easier to follow and participate in conversations," Twitter CEO Jack Dorsey said in a statement late on Thursday.

Total ad engagements increased 11 per cent year-over-year while cost per engagement (CPE) increased 19 per cent year-over-year.

While US revenue reached $556 million, international revenue totalled $480 million, an increase of 41 per cent.

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