Spotify Experiments with Podcast Voice Translation Feature

This marks Spotify's latest endeavor to leverage generative artificial intelligence, following the global success of technologies like ChatGPT, as a means to attract new users and increase revenue.

The company is introducing translated versions of podcasts, powered by Microsoft-backed OpenAI's recently unveiled voice generation technology. These translations aim to replicate the original speaker's style and offer a more natural experience compared to traditional dubbing methods, enhancing the overall podcast listening experience. Spotify has collaborated with various podcasters, including Monica Padman, Bill Simmons, and Steven Bartlett, to implement this feature.

Initially available in languages such as Spanish, French, and German for select episodes, Spotify intends to broaden its audience and reach. Over the past few years, Spotify has made substantial investments in its podcast business, banking on the format's higher engagement levels to attract more advertisers. However, this aggressive approach has led to a significant increase in operating expenses, outpacing revenue growth. Additionally, the advertising landscape has been impacted by rising interest rates and inflation, prompting businesses to scale back their ad spending.