Snapchat Introduces New ‘AR Pichkari’ Lens Ahead of Holi 2024

As the festival of colours, Holi, approaches, Snapchat has demonstrated its innovative spirit by introducing a new 'AR Pichkari' lens, adding an extra layer of fun and excitement to the celebrations. With this new lens, Snapchat users can immerse themselves in the festive spirit by virtually wielding a colourful water gun, known as an 'AR Pichkari' in India, and splashing vibrant hues all around them in their snaps and videos.

Snapchat's introduction of the 'AR Pichkari' lens, employing augmented reality, allows users to virtually wield a colourful water gun, adding an interactive and dynamic element to snaps and videos during Holi celebrations. By leveraging its advanced AR capabilities, Snapchat enables users to engage in playful interactions regardless of their physical location, fostering a sense of connection and community through innovative features that resonate with cultural traditions. Additionally, Snapchat has introduced a range of Holi-themed stickers, filters, and Bitmojis, further enhancing users' ability to personalise their content and spread joy during the festival.

As Holi festivities kick into high gear, Snapchat users can look forward to spreading joy, laughter, and colourful moments with the help of the new 'AR Pichkari' lens and other creative tools available on the platform. Whether they're sharing snaps with friends or broadcasting their celebrations to the world, Snapchat ensures that the spirit of Holi shines brightly in every snap and video captured with its innovative AR technology.