Rules for coping with digital transformation

New Delhi: 'WINNING in the Digital Age: Seven Building Blocks of Successful Digital Transformation', authored by Nitin Seth, has already become an Amazon Best Seller. A power packed panel of business leaders and industry experts got together on Thursday debating India's future potential to be the world's leading Digital Powerhouse.

According to the author, "We are in the early stages of the Digital Age – which is the mega-trend of our times and it presents an unprecedented opportunity for society at large, enterprises and courageous individuals. You can win big or lose uncoverable ground – as Digital-natives like Tesla, Amazon and Zoom have already emerged as winners by applying the New Rules of Business in the Digital Age. For India, the Digital Age could be the epoch for its progression to global leadership leveraging its unique advantages. With 2.8 million engineers graduating every year, the lowest cost of broadband access, widespread mobile devices, and crucially- democratized information- knowledge can flow to disadvantaged millions providing them opportunities that were not possible."

He also expounded that India is currently facing a unique paradox as growth has stalled despite having all the right fundamentals in place. While Covid impacted overall economic growth, regulatory bottlenecks, inadequate infrastructure, lack of preparedness at the organisation level and unrealized gains from digital transformation opportunities still exist. By applying the principles in the book, India can unleash the entrepreneurial energy and emerge as a decisive winner in the VUCA world (Volatile, Uncertain, Complex and Ambiguous). The book also recommends 8 new rules of business that any enterprise must adopt along with two-speed execution to emerge as a winner in the Digital Age.