Realme ranks 6th among global smartphone brands

Hyderabad realme, a leading smartphone brand, has become a top six smartphone vendor in the global rankings, according to the latest market insights conducted by Counterpoint Research.

The company took the sixth spot with 15 million shipments and 135.1 per cent Y-o-Y growth in Q2 2021. As a notable industry disruptor, the upstart brand has made the mark in a time span of just three years.

"In the past three years, we are like a new born calf making little of a tiger as well as a real go-getter", said Founder and CEO Sky Li in his open letter, noting that the young team with an average age of under 29 has encountered a wide range of unknown difficulties but remained determined and passionate to bring extraordinary products to young trendsetters worldwide.

Having started from a nondescript brand, it has surpassed all industry and customer expectations, expanding to over 61 markets worldwide and ranking as a top 5 brand in over 18 of these markets, claiming the first place in Philippines and Bangladesh, third in Russia, fourth in India, and fifth in the Europe region in Q2 2021.

Sky Li said that Realme's next goal is to achieve a dual-100 million target - shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year. As for its product strategy, the brand will streamline its multiple product lines and optimize its technological offerings. The GT series will become its only premium product line to explore cutting-edge technology and disrupt the high-end segment.