Phot.AI raises $2.7 million to automate ecom creative design using AI agents

Bengaluru, 6 March: AI-driven creative automation platform, Phot.AI has raised $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund and AC Ventures, the company said in a release.

The round also saw participation from over 50 angel investors, including Sahil Goel and Akshay Gulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), and Prabhkiran Singh (Bewakoof) among others.

According to the company, these funds will be used to expand the team, invest in R&D, and launch the much-awaited copilot.

"Phot.AI makes it easy for brands to create high-quality visuals quickly and efficiently," said Venus Dhuria, Co-founder of Phot.AI.

"Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customized content for different platforms and audiences effortlessly. We help brands create A/B testing creatives so they can test and optimize visuals on their respective platforms for better engagement and performance. By automating the entire creative process, Phot.AI helps businesses save time, maintain consistency, and bring products to market faster," he added.

Commenting on the fund raise, Kitty Agarwal, Partner at Info Edge Ventures said, "Phot.AI is building a world class product for AI-led creative automation. They are redefining how e-commerce sellers create, manage and scale their visual content and listings across various marketplaces and ad platforms. We are very excited to partner with Venus, Akshit and Aneesh as they build from India for the world. Their deep experience in building global products and distribution from day 1 has been instrumental in getting the company off to a strong start."

Phot.AI was co-founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, who previously built AppyHigh, an app publishing studio with over 700 million downloads. Phot.AI automates creative design and marketplace listings for ecommerce, brands, and retailers.

AI-driven creative automation platform, Phot.AI has raised $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund and AC Ventures, the company said in a release.

The round also saw participation from over 50 angel investors, including Sahil Goel and Akshay Gulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), and Prabhkiran Singh (Bewakoof) among others.

According to the company, these funds will be used to expand the team, invest in R&D, and launch the much-awaited copilot.

"Phot.AI makes it easy for brands to create high-quality visuals quickly and efficiently," said Venus Dhuria, Co-founder of Phot.AI.

"Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customized content for different platforms and audiences effortlessly. We help brands create A/B testing creatives so they can test and optimize visuals on their respective platforms for better engagement and performance. By automating the entire creative process, Phot.AI helps businesses save time, maintain consistency, and bring products to market faster," he added.

Commenting on the fund raise, Kitty Agarwal, Partner at Info Edge Ventures said, "Phot.AI is building a world class product for AI-led creative automation. They are redefining how e-commerce sellers create, manage and scale their visual content and listings across various marketplaces and ad platforms. We are very excited to partner with Venus, Akshit and Aneesh as they build from India for the world. Their deep experience in building global products and distribution from day 1 has been instrumental in getting the company off to a strong start."

Phot.AI was co-founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, who previously built AppyHigh, an app publishing studio with over 700 million downloads. Phot.AI automates creative design and marketplace listings for ecommerce, brands, and retailers.