Mylo mobile app now in Telugu
Mylo, an ITC-backed D2C platform for new and expecting mothers on Wednesday announced the launch of their mobile application in Telugu.
image for illustrative purpose
Hyderabad: Mylo, an ITC-backed D2C platform for new and expecting mothers on Wednesday announced the launch of their mobile application in Telugu. With intent to provide personalised experience to women users, Mylo said it introduced the app in the regional language.
According to market insights, India's total internet user base is estimated to reach 840 million by the end of this year, while 90 per cent of Indian users prefer consuming content in regional languages. Implementing learning's from this data, Mylo said it plans to launch the app in other local languages for mothers who are comfortable in using the app in their mother tongue.
"We decided to expand into regional languages based on insights derived from our community of 10 million parents. We recognised that users interact more seamlessly in their preferred local language. App compatibility in Telugu is just one of the first steps. We will be launching Mylo app in more languages very soon," says Vinit Garg, founder and CEO.
The app provides personalised content and community experience for each user according to their individual preferences. Tools such as baby weekly tracker, period tracker, daily tip, pregnancy tracker, personalised diet chart among others are available. Mylo also offers over 100 consumer products in the fields of baby, pregnancy, maternity, personal care and beauty.
