MX player tops the chart

Hyderabad As innovations are on rise and people keep on subscribing OTT apps for viewing varied shows, movies, the report Blockbuster Script for the New Decade Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) picks MX player as top of the streaming charts in India. It was recognised as a go-to platform for audience to watch original content crafted exclusively for Indian audience.

India's Media and Entertainment industry is expected to grow to $55-70 bn by 2030 at 10-12 per cent CAGR, driven mainly by strong growth in OTT, Gaming, Animation and VFX.

The report further states, with the continued support of 4.5 million strong industry players and over 1 billion consumers, the best is yet to come.

As per the study, with over 280 million monthly active users, it is at forefront because of the quality content offered by the platform, that it enjoys a huge audience outside India as well with a global reach of more than13 countries. The platform offers content in over 10 languages and additionally, has also introduced a new category – MX VDesi that offers international content dubbed to Indian languages like Hindi, Tamil and Telugu.

The player's continues efforts to transform viewing experience for its users, in terms of pricing innovations and strong regional content. Apart from this, the platform also features interactive ads, called MX Specials curated to meet the business needs of the advertisers like Gujarat Tourism and MG Motors.