Meta appoints new head of global biz in India

New Delhi: Meta on Monday appointed Vikas Purohit as the Director of Global Business Group for its India operations. Purohit will report to Arun Srinivas, Director and Head of Ads Business for Meta in the country. He will spearhead the company's strategic relationship with the country's leading brands and agencies to drive Meta's revenue growth across key channels in India, the company said in a statement.

"India's largest businesses and agencies are playing a crucial role in the country's expanding digital economy and are building innovative business models that are inspiring marketers globally," said Srinivas. Purohit will also partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.