Meta AI Tested on Social Media: Insights and Impact in India

Meta, formerly known as Facebook, has recently rolled out its advanced artificial intelligence system, Meta AI, to a select group of users in India and in some parts of Africa. This deployment marks a significant step forward in Meta's efforts to enhance the user experience and engagement across its platforms.

Meta AI recently debuted in India, initially appearing on WhatsApp and now extending its presence to Instagram and Messenger. This Llama-powered chat assistant, capable of natural language conversations and various tasks like generating images and writing essays, can be accessed in Instagram DM via a blue ring with pink hues. However, availability seems limited, with some users not yet seeing the feature. Meta confirmed the testing phase in India and in parts of Africa, indicating a gradual rollout of their generative AI-powered experiences.

With Meta AI's versatility as a generalist chatbot, it offers a broad spectrum of functions, including generating images, a feature currently limited to only a few chatbots like Co-pilot. Text-based capabilities include answering questions, summarising text, translating, performing mathematical calculations, and assisting with coding tasks, all while accessing real-time information via Bing. As Meta continues to refine its AI technologies, the introduction of Meta AI in India showcases its commitment to enhancing user experiences across its platforms, promising a more interactive and dynamic social media landscape.

As Meta continues to innovate and invest in artificial intelligence technologies, the introduction of Meta AI represents a significant milestone in its journey towards creating more immersive, personalised, and connected experiences for users around the world. With Meta AI now making its debut in India, users can look forward to a more tailored and engaging experience on Instagram and Messenger, paving the way for a more interactive and dynamic social media ecosystem.