Majority online shoppers worried about data security

Mumbai: A significant number of Indian consumers shopping online are worried about the possibility of data breaches, according to a report on Tuesday.

In the report by EY Future Consumer Index (FCI), based on responses from 1,000 Indian participants within a worldwide poll, 77 per cent of Indian consumers express profound concern about the possibility of data breaches when shopping online. About 73 per cent said they worry about their private information being disclosed.

A whopping 62 per cent of Indian consumers reported making online purchases influenced by AI recommendations as compared to just 30 per cent globally.

The report also revealed that 78 per cent of consumers prefer to shop on online platforms that provide human customer service support.

As much as 61 per cent were more inclined to share personal information with a human rather than through automated processes.

“To connect with today’s consumers, retailers must understand their evolving needs. As consumers become more discerning in their choices and empowered to demand fair value for their money, retailers need to step up to be able to satisfy these demands.