LG looks to enhance leadership in TV segment

Korean consumer electronics major LG will continue to introduce products in the home entertainment segment tailored for India to maintain its leadership position, according to senior company officials.

LG Electronics India, which on Wednesday launched 55 AI-enabled television models, expects to grow 25-30 per cent this year in its home entertainment (HE) vertical. India is the most important market globally, a company official said. "There is a growing demand for large screen TVs in India and we are constantly enhancing our portfolio with products like the World's largest 97-inch TV with vibrant picture quality, advanced AI-powered processing technologies...With this new lineup, we aim to further enhance our market leadership in flat panel TV in India," LG Electronics India Managing Director Hong Ju Jeon said. The company plans to enhance its India-specific product lineups.

"LG Electronics thinking about the Indian market is not one of the important markets, but it is the most important market," LG Electronics India Director HE, Brian Jung told PTI. Compared with the European and American TV market where most of the products have moved up to OLED technology, the Indian market is a bit different with LED technology still dominant, he added. "So, we are trying to deliver our product to the Indian consumer which is a 'picked' product,"Jung said.

He however said the Indian market has witnessed a rapid evolution in terms of screen size and also on technology. "The Indian market is growing very rapidly and by quantity and by quality," he added.