New Delhi: Domestic smartphone brand Lava on Wednesday launched a new smartphone under its Blaze series -- Lava Blaze X, with a curved AMOLED display.

The new Blaze X comes in two stunning colour variants -- Starlight Purple and Titanium Grey.

It will be available on Lava e-store and Amazon from July 20 at a starting price of Rs 13,999 (inclusive of bank offers).

"The new Blaze X, the latest addition to the line-up is developed with three key parameters at the epicentre-segment - first curved AMOLED display, performance and aesthetics," Sumit Singh, Product Head, Lava International, said in a statement. The smartphone comes with a 6.67-inch 120 Hz display with a punch-hole design to provide an immersive experience to the users.