Indkal bids to put Brand Acer in the country’s top three TVs league

The H PRO series, like its predecessor, comes in 43-inch, 50-inch and 55-inch sizes and is loaded with features like Dolby Vision and Atmos, MEMC, 4K-Upscaling and WCG spectrum. The Acer H PRO Series 139 cm (55 inch) is available on Amazon and Flipkart for Rs 37,999 with heavy discount in the festive season

For Indian consumers, affordability has become the most important parameter while taking purchase decisions. As regards TVs, they are now seeking premium experiences at reasonable price points and we are geared up to provide those experiences going forward, says Anand Dubey, CEO and founder of homegrown consumer electronics company Indkal Technologies.

The company is the licensee for Acer-branded televisions and home audio products and undertakes manufacture and distribution of the products in India.

In a shirt span since its launch in October 2021, Acer televisions and emerged as one of the fastest-growing television brands in the country.

“Expectation of price points has changed for the domestic consumers. What I think has happened over a period of four to five years is a bit of rationalisation. So affordability has become an absolute parameter for customers to firm up decisions to purchase products,” he said.

According to him, consumers don't really have to compromise on quality unlike in the earlier days when they bought affordable products.

“They don't really have to compromise on what they're getting in terms of specifications and features, whether they buy TVs, washing machines, ACs and so on. These locally-manufactured products now come loaded with enhanced quality, which is in their budget,” Dubey emphasised.

Indkal’s TV business has grown a huge 707 per cent (year-on-year), which is a dramatic upturn in demand for Acer brands of TVs and makes for a value-for-money investment.

“We have maintained high quality across price points while remaining affordable for the Indian customers. The growth comes with added responsibility of ensuring that the consumers’ trust in our products remains as high ever,” Dubey said.

Indkal Technologies just launched the new Acer H PRO series that comes with Google TV in the country.

The H PRO series, like its predecessor, comes in 43-inch, 50-inch and 55-inch sizes and is loaded with features like Dolby Vision and Atmos, MEMC, 4K-Upscaling and WCG spectrum. The Acer H PRO Series 139 cm (55 inch) is available on Amazon and Flipkart for Rs 37,999 with heavy discount in the festive season.

“With the most advanced features and technology on picture quality, the introduction of an actual 76-watt speaker system with precisely tuned amplifiers, woofers and tweeters, the experience of sound from the H Pro series will deliver a performance like no other television in the market,” according to Dubey.

The H PRO series TVs come equipped with a 76-watt speaker system with an introduction of dual amplifiers, dual tweeters and dual woofers in the hardware for that top-end visual experience.

“Indkal aims to break into the top three TV brands in the country, while offering premium products in high-value TV categories,” said Dubey.

The company has a highly-advanced infrastructure for product development, manufacturing, marketing, and after-sales services in the country.