HONOR Launches ALPHA PLAN to pioneer AI device ecosystem

Global tech giant HONOR has unveiled its ambitious HONOR ALPHA PLAN, a groundbreaking corporate strategy aimed at evolving from a smartphone brand into a world leader in AI-driven smart devices. This three-step initiative is designed to shape the future of AI devices and foster an open, value-sharing ecosystem that enhances human potential on a global scale.

A Vision for the Future

"The AI revolution is redefining the technology landscape, transforming productivity, society, and culture like never before. To navigate these changes, we must come together, embrace openness, and harness AI’s potential for the benefit of all," stated James Li, CEO of HONOR.

The name ALPHA symbolizes HONOR’s relentless commitment to innovation. The letter "α" represents both the beginning of a new era and the human-centric approach embedded in HONOR’s vision—bridging the best of Eastern and Western technological advancements.

The Three Steps of the ALPHA PLAN

Intelligent Phone Development (Agentic AI Era): HONOR will collaborate with partners to break technological barriers and redefine AI-powered devices.

Expanding the AI Ecosystem (Physical AI Era): The company aims to co-create a seamless AI-integrated ecosystem across industries.

Unleashing Human Potential (AGI Era): HONOR envisions AI advancing civilization, enabling a new paradigm of co-existence between humans and intelligent systems.

At the heart of this transformation is the intelligent phone, integrating human-centric AI that enhances daily life. HONOR showcased its cutting-edge AI agent technology in collaboration with Google Cloud and Qualcomm Technologies, demonstrating real-world applications such as AI-assisted scheduling and reservations.

Revolutionary AI Technologies

1. AiMAGE: A Leap in Mobile PhotographyHONOR introduced AiMAGE, its new AI-driven imaging technology. Powered by AI Kernel, this industry-first innovation supports both on-device and cloud-based AI models, significantly enhancing image clarity:

1.3 billion-parameter on-device model improves photo quality by 50%.

12.4 billion-parameter cloud model enables superior telephoto enhancements.

AI Upscale feature restores old portraits and debuts in the HONOR Magic7 series this March.

2. AI-Powered EcosystemHONOR is also pioneering the world’s first all-ecosystem file-sharing technology, enabling high-speed transfers across iOS and Android devices. Additionally, AI Deepfake detection will soon be available in HONOR’s latest flagship and foldable phones.

Industry Collaboration & Investment

HONOR is calling on the industry to embrace an open AI ecosystem. With a $10 billion investment over five years, the company is committed to developing AI-driven solutions alongside partners like Google Cloud, Qualcomm, CKH Group, Orange, Telefónica, and Vodafone.

In a symbolic gesture, industry leaders joined CEO James Li in a tree-lighting ceremony at MWC Barcelona 2025, representing the collective effort to build an AI-driven future.

Consumer-Centric Commitments & Sustainability

HONOR is strengthening its consumer commitment by offering seven years of Android OS and security updates for the HONOR Magic series in the EU. Furthermore, the company has accelerated its sustainability goals, pledging to achieve carbon neutrality in operations by 2040 and across its supply chain by 2050.

New Product Lineup at MWC 2025

At MWC Barcelona 2025, HONOR introduced several AI-powered devices:

HONOR MagicBook Pro 14 – An ultra-powerful AI PC featuring HONOR Turbo X for enhanced performance and extended battery life.

HONOR Pad V9 – A sleek, AI-enhanced tablet with a 2.8K HONOR Eye Comfort Display and an industry-leading battery.

HONOR Watch 5 Ultra – A premium smartwatch offering 15-day battery life and advanced fitness tracking.

HONOR Earbuds Open – AI-powered ergonomic earbuds supporting real-time translation and interpretation.

Experience HONOR at MWC 2025

Visitors at MWC Barcelona 2025 (March 3-6) can explore HONOR’s latest innovations at Stand 3H10, Hall 3, Fira Gran Via.

With the HONOR ALPHA PLAN, the company is redefining the future of AI devices, emphasizing collaboration, innovation, and a smarter world for all.