Despite chip shortage, smartphones report fat festive sales
Despite acute chip shortage, smartphone brands have managed to sell record handsets during the India festive week, making mobiles the strongest and most-loved category once again across ecommerce platforms.
image for illustrative purpose
New Delhi: Despite acute chip shortage, smartphone brands have managed to sell record handsets during the India festive week, making mobiles the strongest and most-loved category once again across ecommerce platforms.
Xiaomi India sold over 20 lakh smartphones in five days of the festive sale across channels. In the premium segment, Xiaomi 11 Lite NE 5G, and Mi 11X Series received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid-value segment.
Xiaomi India is offering deals on range of products across categories such as Mi 11 X, Mi 10i, Redmi Note 10 Series, Redmi 9 Series, among others, coupled with bank offers for consumers. Its rival realme sold 70,000 units of realme GT Master Edition on the first day of Flipkart 'Big Billion Day' (BBD) sales. In the first three days of the 'BBD 2021', the smartphone brand had sold more than 10 lakh smartphones.
