Content-to-commerce start-up, The Good Glamm Group acquires video commerce platform Bulbul

The Good Glamm Group announced 100 percent acquisition of video commerce platform Bulbul. The Good Glamm Group also launched its creator ecosystem app The Good Creator Co (GCC), which will be led by Bulbul’s founder Sachin Bhatia as the CEO. The startup said that GCC currently has over 1.5 million influencers and creators.

Earlier the company announced acquiring majority stake in Twinkle Khanna's Tweak India.

The GCC app has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new age content creators and influencers, according to a press release. It will also become a data first platform for brands to run influencer campaigns in a programmatic manner bringing transparency to performance and spends.