Asus unveils Zenfone 12 Ultra: A power-packed flagship with Snapdragon 8 Elite

Asus has officially launched the Zenfone 12 Ultra, its latest flagship smartphone, powered by the cutting-edge Snapdragon 8 Elite chipset. While the design remains similar to its predecessor, this new model brings a host of under-the-hood upgrades that make it a compelling choice for users looking for top-tier performance.

Enhanced Display & Design

The Zenfone 12 Ultra sports a 6.78-inch AMOLED display with a 144Hz refresh rate and a 2400×1080 pixel resolution. It can reach up to 1,600 nits of brightness, ensuring vibrant visuals even in bright sunlight. The phone retains its matte glass back and IP68 water and dust resistance, making it a durable companion for any environment. Notably, it remains one of the few premium smartphones to offer a 3.5mm headphone jack with Dirac Virtuo support for an immersive audio experience.

AI-Powered Camera System

The rear camera setup includes a 50MP Sony Lytia 700 primary sensor with 6-axis Hybrid Gimbal Stabilizer 4.0, a 32MP telephoto lens with 3x optical zoom, and a 13MP ultrawide sensor with OIS. Asus has incorporated advanced AI features such as real-time subject tracking, customizable bokeh effects, and environmental noise reduction for enhanced photography and video recording.

Smart AI Capabilities

One of the standout features of the Zenfone 12 Ultra is its on-device AI processing. It can transcribe audio, summarize articles and documents, and translate calls in real-time. Additionally, it is the first smartphone in the world to integrate Meta Llama 3 8B, enabling seamless AI-powered content generation. Google’s Circle to Search functionality is also included for intuitive search experiences.

Performance & Battery Life

Under the hood, the phone packs up to 16GB of RAM and 512GB of storage, ensuring smooth multitasking and ample space for all your data. Powering the device is a 5,500mAh battery that supports 65W wired fast charging and 15W wireless charging.

Availability & Pricing

The Zenfone 12 Ultra is currently available in Europe, Taiwan, and Hong Kong, starting at €1,100 (approximately ₹1,00,000). With its AI-driven features, robust camera system, and powerful chipset, the Zenfone 12 Ultra sets a new benchmark for flagship smartphones.