Apple may replace iPhone 17 Pro Max with a new "Ultra" model

Apple could be shaking up its iPhone lineup this year by replacing the iPhone 17 Pro Max with a brand-new iPhone 17 Ultra, according to a recent report. While similar rumors have surfaced in the past—particularly before the launches of the iPhone 15 and iPhone 16—this latest claim reignites speculation that the "Ultra" model might finally become a reality.

A report from the Naver blog suggests that Apple is preparing to introduce the iPhone 17 Ultra as a direct successor to the Pro Max. The shift is reportedly based on supply chain insights, indicating that Apple is focusing on a redesigned device with exclusive hardware upgrades. Among the expected changes, the Ultra model may feature a smaller Dynamic Island, which could mean a distinct design direction.

Additionally, the report highlights that the iPhone 17 Ultra could be the only model in the lineup to include a vapor chamber cooling system, ensuring better thermal management. It is also expected to come with a larger battery, making the device slightly thicker than its predecessor.

While the idea of an iPhone Ultra might seem speculative, Apple has already embraced the "Ultra" branding with products like the Apple Watch Ultra and the M3 Ultra chip. If Apple introduces a premium-tier iPhone Ultra with notable hardware improvements, it could justify a higher price tag and boost profit margins.

Although it's still early to confirm these details, the possibility of an iPhone 17 Ultra remains an intriguing development. We'll keep an eye on further updates as more information becomes available.