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AMD leverages AI to shape next-gen computing
image for illustrative purpose
Los Angeles: Chip maker AMD is looking to position itself as a key player in AI-enhanced personal computers (AIPCs) through strategic innovations on the hardware side to cater to powerful new-age applications, a top company official said.
It is taking a holistic approach by integrating technology across CPUs, GPUs, and NPUs, creating a strong ecosystem that supports the development of powerful AI applications. This broad approach allows AMD to serve various markets, from high-performance gaming systems to lightweight laptops, all enhanced with AI capabilities, said John Anguiano, Senior Director, Product Marketing at AMD.