Siri AI Update Postponed, Apple Takes Down Related Advertisements

Apple has pushed back the release of its artificial intelligence-powered Siri update to 2026, officially confirming earlier speculations about the delay. The postponement impacts key features showcased at the iPhone 16 launch, particularly the anticipated Siri Glow functionality. The company has now removed promotional advertisements that previously highlighted AI capabilities not yet available to consumers.

Apple’s AI-integrated Siri was expected to bring significant advancements, including personalized assistance and app-wide interaction. The update aimed to enhance voice commands, email summarization, and automated photo memory creation. However, the delay means iPhone 16 users will not have immediate access to these AI-driven enhancements.

To prevent misinformation, Apple has taken down a series of promotional campaigns that previously showcased the upcoming AI Siri features. The advertisements, which were initially part of a three-part campaign, demonstrated capabilities not yet available to the public. Apple’s decision follows increasing consumer concerns about misleading marketing regarding unavailable features.

While Apple focuses on refining its AI capabilities, competitors such as OpenAI and Google continue to roll out advanced virtual assistants. Google's Gemini AI and other emerging technologies are gaining traction, intensifying the competitive pressure on Apple’s delayed Siri upgrade.

The iPhone 16, which introduced the Siri Glow feature, will not immediately benefit from the AI improvements expected in 2026. Meanwhile, Apple’s long-term AI strategy will play a crucial role in shaping future iPhone releases, including the anticipated iPhone 16 AI update in 2025 and beyond.