86% of Internet users avail of OTT services

Mumbai: About 86 per cent of Internet users or 707 million people in India enjoy OTT audio and video services, making it the top use-case for Internet in the country, according to a report on Tuesday.

The ‘Internet in India Report 2023’, jointly prepared by the Internet and Mobile Association of India (IAMAI) and KANTAR, a marketing data and analytics company, showed that the rise is majorly driven by non-traditional devices (smart TV, smart speakers, Firesticks, Chromecasts, Blue-Ray etc). Together, these witnessed a growth of 58 per cent between 2021-23 at all India levels, said the report.

“‘Internet in India’, which is based on the ICUBE 2023 study, covering over 90,000 households across all states and Union Territories of India (barring Lakshadweep), is the most comprehensive survey of internet usage in the country,” said Harsh Jain, Chairman, IAMAI, and CEO and Co-founder Dream Sports. He released the report at the inaugural session of the India Digital Summit 2024, at the Jio World Convention Centre.