Hyderabad: Showtime Consulting (STC), the political consultancy which guided Telugu Desam Party to stupendous victory in the recent Andhra Pradesh Assembly and Lok Sabha polls, on Friday said it had adopted an innovative bottom-up approach to engineer the massive victory for TDP in the recent polls.

“STC’s Central Command Centre (CCC), a two-tier war room, was a departure from the traditional top-down approach to war rooms. The CCC consisted of a meticulously curated, two-tiered team of over 200 STC professionals and party officials. Split into two teams, each with a clear objective, the CCC brought office-bearers across 175 Assembly constituencies on a common platform, creating an extensively interconnected network,” Showtime Consulting said in a statement.

This network helped real-time issue identification and monitoring across the State, while also shaping customised micro-strategies for every assembly segment, it added.

Further coordinating with a cadre of almost 1,400 individuals on the ground, the CCC was able to achieve real-time monitoring of customised outreach initiatives for specific target groups, including youth, women, SC/ST communities, and BCs. It also identified and focused on 1,461,200 fence-sitting voters, it explained.

“Robbin Sharrma’s meticulously curated, two-tier war room, which was headed by Shantanu Singh, not only achieved an electoral breakthrough for the TDP but also marked the dawn of a new era in political consulting,” it maintained. Robbin Sharrma is the Director of STC.

TDP and its alliance partners won 164 out of 175 seats in Andhra Pradesh in recent polls. In 2019, TDP won just 23 seats. The CCC adopted a bottom-up approach instead of a traditional top-down one, driven by the public pulse rather than rigid rhetoric, it added. While political consultancies are hired to deliver unique campaigns, the skeletal structure of operations behind the scenes has remained more or less the same. In Andhra Pradesh, however, STC went a step further to optimise war room operations like never before, it said.

As a result of this deeply percolated and active network, the CCC could identify and latch on to discontent brewing against the Land Titling Act and turn it into a major narrative for the TDP closer to the elections. The CCC not only allowed TDP to run multiple campaigns simultaneously, but also ensured a seamless uniformity of narrative across each one of them. An example of this is Nara Bhuvaneswari’s Nijam

Gelavali Yatra, which started off as a meeting to thank people for their support after TDP president Nara Chandrababu Naidu’s arrest, STC said.